Posted May 03, 2019 09:02:20 Nikon Corp. shares jumped 1.4% to $69.65 at the close Thursday, after the world’s largest camera maker said it was partnering with Adobe to build the world-first augmented reality software for smartphones.
Nikon shares have been rallying since the deal was announced in December.
The deal will allow users to capture images in an augmented reality world and post them to Instagram and Facebook.
The company has also agreed to license its AR technology to third parties.
“This is the beginning of a long journey,” said Michael Goglia, chief executive officer of Nikon.
The agreement will give Nikon more time to refine its software and develop its AR-enabled AR software, according to a statement from the company. “
The AR technology will allow photographers to capture, share and share more.”
The agreement will give Nikon more time to refine its software and develop its AR-enabled AR software, according to a statement from the company.
“It’s been a long road, but now we are seeing the light at the end of the tunnel.
Nikon’s AR technology is designed to provide the highest-quality photo experience and the most powerful AR camera experience yet,” Goglias said in a statement.
“Our goal is to make the world a better place and bring more people closer together with their photography.”
The deal is expected to close in the third quarter of 2019.
It is the first time a camera maker has worked directly with Adobe on AR software.
The U.S. Department of Commerce said the deal will also be made available to other smartphone manufacturers.
Nikon has said the software will be available for sale by the end to “early adopters” who are “interested in AR technology” and for “enthusiasts and enthusiasts” who want AR “to be their go-to experience.”
Adobe also said the partnership is “a tremendous win for the world of AR” and the “future of the AR platform.”