Roku stock has fallen 4.3% to $2.84.
The stock fell after Roku hit a record low price of $3.99.
Analysts were expecting a bounce back, but it fell more than 7% in a day.
The analyst consensus is that this should lead to another drop.
The slide is the biggest among all stocks.
Shares of Samsung, LG, Xiaomi, and HTC have also fallen in the last day.
A day ago, Roku reported revenue of $12.7 billion, down 4% from the year before.
That was the company’s biggest loss since 2011.
Its market cap is now around $2 trillion.
Roku CEO and founder Anthony Levandowski has said the stock will continue to fall in the months ahead.
The company has struggled with the rise of mobile devices, the decline of traditional television streaming, and an aggressive focus on its own content offering.
The average price per Roku device fell by $100 in the first 24 hours of the decline, compared to the same period last year.
Rokus latest smartphone, the RokUS, was a flop, but that was largely because of the low price.
The device has been one of Roku’s biggest success stories.
It has also been overshadowed by the rising costs of the iPhone 6, Samsung Galaxy S6, and Apple Watch Series 5.
However, analysts have been bullish on Rokuses mobile product line.
They see it as a potential platform for a future version of Roku.
That’s a much more promising product line for Roku than a streaming device, analysts said.